Jonathan Jennings

When to HODL and When to Sell: A Practical Guide for Crypto Investors

When to HODL and When to Sell: A Practical Guide for Crypto Investors

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Most people who buy cryptocurrency lose money-not because the market is rigged, but because they don’t know HODL from panic selling. The term HODL started as a typo on a Bitcoin forum in 2013, but it became the mantra of millions who held through crashes, only to watch their holdings explode years later. But here’s the truth: HODL isn’t a free pass to ignore everything. It’s not about never selling. It’s about knowing when to hold and when to walk away.

What HODL Really Means (And What It Doesn’t)

HODL isn’t blind faith. It’s a disciplined approach to riding out volatility. The idea is simple: buy crypto you believe in, store it securely, and ignore the noise. But that doesn’t mean you just lock your keys and forget about it. According to Binance Academy’s 2023 analysis, investors who held Bitcoin through the 2014-2015 crash saw returns over 10,000% by 2017. That’s not luck-it’s strategy.

The real power of HODL comes from avoiding emotional decisions. When Bitcoin drops 30% in a week, most traders sell out of fear. HODLers don’t. They know Bitcoin’s historical bull cycles last 3-4 years, and the biggest gains happen after the worst drops. Fidelity’s 2024 survey found that 68% of institutional investors still use HODL as their main strategy. Why? Because it works-when done right.

But HODL doesn’t mean holding every coin. If you bought a token with no team, no code updates, and no real use case, you’re not HODLing-you’re gambling. The Terra/Luna collapse in 2022 wiped out 99.99% of HODLers who held it. That’s not a market crash. That’s a failure of due diligence.

When to HODL: The 3 Rules

There are only three situations where HODL makes sense:

  1. You’re holding Bitcoin or Ethereum. These are the only two cryptocurrencies with proven network effects, institutional adoption, and long-term utility. Bitwise’s 2024 report shows that 60-70% of successful HODL portfolios are made up of just these two. They’re the backbone of crypto.
  2. You bought during a fear phase. The Crypto Fear & Greed Index below 25 for three weeks straight is a signal. That’s when panic is high, and prices are low. Michael van de Poppe points out that buying in June 2022 (when Bitcoin hit $17,592) and holding led to a 140% rally. Same in December 2023. These are the best entry points.
  3. You’ve done your homework. Nic Carter’s rule is simple: only HODL assets with a market cap over $100 million, at least 50 GitHub commits per month, and real-world use. If a token doesn’t meet these, it’s not an investment-it’s a lottery ticket.
If you meet all three, then HODL. Store it in a hardware wallet like Ledger Nano X or Trezor Model T. Glassnode data shows 99.8% of uncompromised funds were kept in cold storage. Don’t leave your coins on an exchange. Ever.

When to Sell: The 4 Clear Triggers

HODL doesn’t mean never selling. It means selling on your terms-not someone else’s.

Here are four clear triggers to sell:

  1. The MVRV Z-Score drops below -3.5 for 60+ days. Raoul Pal’s warning is critical here. MVRV Z-Score measures whether an asset is overvalued or undervalued. If it stays below -3.5 for two months, it’s a sign of terminal decline. This happened with Solana in 2022-price dropped from $215 to $10. If you held, you lost 95%. Don’t wait for zero.
  2. You’ve hit your profit target. Successful HODLers don’t wait for the moon. They take profits in stages. One Reddit user, u/ProfitTaker99, sold 50% of his Bitcoin at $45k, 25% at $50k, 15% at $52k, and 10% at $60k. He locked in 300% gains and still kept some for the next cycle. That’s smart, not greedy.
  3. The asset breaks its 200-day moving average after a major rally. Glassnode found that buying when Bitcoin crosses above its 200-DMA leads to 67% higher returns. The same logic applies to selling. If Bitcoin spikes to $70k, then drops below $50k (its 200-DMA), that’s a signal the rally is over. Time to trim.
  4. Your portfolio is unbalanced. If one asset grows to over 20% of your total crypto holdings, you’re overexposed. TokenMetrics recommends the 15/50 rule: sell 15% of any asset that’s risen 50% above your original allocation. This keeps you from being wiped out by one coin’s crash.
Two contrasting paths: panic selling vs. steady HODLing, rendered in gentle pastel colors with market indicators.

Why Most People Fail at HODL

The biggest reason people lose money isn’t the market-it’s themselves.

A 2023 University of California, Berkeley study tracked 4,228 crypto traders over five years. Day traders lost 36.4% annually on average. HODLers made 22.1%. But here’s the kicker: 68% of beginners broke their HODL strategy during their first 30% drop. They sold low, then bought back high.

Emotional selling is the silent killer. LunarCrush analyzed 850,000 tweets during Bitcoin’s February 2024 30% correction. 74% of traders admitted to selling out of fear. That’s not investing. That’s reacting.

Another trap? Holding low-cap tokens. The 2022-2023 bear market wiped out hundreds of coins with no utility. Chainalysis found 87% of Bitcoin’s price rise came from adoption-not speculation. But for most altcoins? It was pure hype. When the hype died, so did the price.

How to Build a Smart HODL Portfolio

A good HODL portfolio isn’t just about buying and forgetting. It’s about structure.

Start with this:

  • 60-70% Bitcoin
  • 20-30% Ethereum
  • 5-10% other assets (only if they meet Nic Carter’s criteria)
Never put more than 5% of your total investment portfolio into crypto. SEC guidelines from March 2023 are clear: crypto is speculative. Treat it like a high-risk bet, not your retirement fund.

Use a hardware wallet. Set up a multisig wallet if you hold over $50,000. Ledger’s 2024 report says 99.3% of hacked funds came from single-signature wallets. Don’t be that person.

Rebalance quarterly. If Bitcoin jumps from 60% to 75% of your crypto portfolio, sell 15% of that gain and buy back into other assets to restore balance. This forces you to sell high and buy low-without emotion.

A balanced portfolio being rebalanced with Bitcoin and Ethereum coins, while altcoins are set aside in soft pastel style.

The New HODL: Smart HODLing

The old HODL was “buy and sleep.” The new HODL is “buy, earn, and sleep.”

Binance’s September 2024 update lets you stake your Bitcoin and Ethereum with auto-compounding, even if you lock it for a year. You earn yield while holding. TokenMetrics’ 2025 guide calls this “Smart HODL”-70% core holding, 30% in yield-generating protocols.

You can also use the Bear Market Entry Protocol. Instead of buying all your Bitcoin at once, buy 5% every time the market drops 20%. CoinDesk found this generated 42% higher returns than lump-sum buying in 2023.

This isn’t market timing. It’s risk management.

Final Rule: HODL Only What You’d Keep If Crypto Went to Zero

Changpeng Zhao’s advice is the most important of all: HODL only what you’d keep if crypto went to zero.

If you’d still hold it even if the entire market collapsed tomorrow, then you’re ready to HODL. If you’re holding because you think it’ll make you rich overnight, you’re already in danger.

Crypto isn’t a get-rich-quick scheme. It’s a long-term bet on technology. The winners aren’t the ones who bought at the bottom and sold at the top. They’re the ones who held through the fear, sold on their terms, and never let emotion drive their decisions.

If you follow these rules, you won’t be the one screaming on Reddit when the price crashes. You’ll be the one who stayed calm, stayed disciplined, and made real money.

Is HODLing still a good strategy in 2025?

Yes, but only for Bitcoin and Ethereum. HODLing works because these assets have proven network effects, institutional backing, and long-term utility. Fidelity’s 2024 survey shows 68% of institutional investors still use HODL as their primary strategy. However, HODLing low-cap altcoins is extremely risky-many have no real use case and can drop to zero. Stick to the top two.

When is the best time to buy Bitcoin for HODLing?

The best time is when the Crypto Fear & Greed Index stays below 25 for three weeks or more. This signals widespread panic and low prices. Historical data shows this happened in June 2022 and December 2023, both of which preceded major rallies. Also, buying when Bitcoin crosses above its 200-day moving average increases your chances of success by 67%, according to Glassnode.

Should I sell my crypto if it drops 30%?

No-not unless it’s a low-cap token with no fundamentals. Bitcoin and Ethereum drop 30% regularly during bear markets. Selling in panic locks in losses. Instead, check the MVRV Z-Score. If it’s below -3.5 for 60+ days, that’s a red flag. Otherwise, stay the course. The biggest gains come after the deepest drops.

How much of my portfolio should I allocate to crypto?

No more than 5-10% of your total investment portfolio. The SEC’s 2023 guidelines warn that crypto is highly speculative. Putting more than that at risk can jeopardize your financial stability. Within your crypto allocation, don’t put more than 5% into any single asset. Diversify between Bitcoin and Ethereum only.

Do I need a hardware wallet to HODL?

Yes-if you hold more than $10,000. Coinbase’s 2024 Security Report found that 99.8% of uncompromised funds were stored in hardware wallets like Ledger or Trezor. Exchanges get hacked. Software wallets can be compromised. Cold storage is the only safe way to hold long-term. If you’re serious about HODLing, invest in a hardware wallet. It’s not optional.

What’s the difference between HODL and passive investing?

HODL is a form of passive investing, but it’s more specific. Passive investing means you don’t trade often. HODL adds the emotional discipline of holding through extreme volatility. The new version, called Smart HODL, also includes earning yield through staking while holding. So HODL is passive + emotional control + security discipline.

Can I HODL altcoins like Solana or Cardano?

You can, but it’s risky. Solana dropped 95% in 2022. Many altcoins have no real users, no development activity, and no clear purpose. Only consider HODLing altcoins if they have a market cap over $100 million, at least 50 GitHub commits per month, and real-world use. If they don’t meet these, treat them as speculative bets-not long-term holds.

How often should I check my crypto portfolio?

Once a quarter. Checking daily or weekly leads to emotional decisions. Use quarterly rebalancing to adjust your allocations. If any asset has grown more than 50% above your target, sell 15% of it to rebalance. Otherwise, ignore the noise. The market will move whether you check it or not.

Comments (18)
  • Aryan Juned

    Bro, I HODL so hard my wallet has its own ZIP code 😎🚀 Just bought more at $42k after the dip-my dog even knows when to bark at red candles. 1000x or bust, fam. 🐕💎

  • Nataly Soares da Mota

    The epistemological framework of HODLing transcends mere financial strategy-it’s an ontological stance against the commodification of time in speculative capitalism. We’re not buying assets; we’re enacting a counter-hegemonic ritual against the temporal tyranny of Wall Street’s algorithmic panic. The blockchain, in its decentralization, is the only true cathedral of autonomy.

  • Teresa Duffy

    This is SO GOOD. I’ve been telling my friends this for months! HODL isn’t about waiting for the moon-it’s about staying grounded while the world goes crazy. You’re not just investing, you’re building a mindset. Keep this energy alive 💪❤️

  • Sean Pollock

    LMAO at people who think mrv z-score means anything. i mean come on, its just a number, right? i bought shiba because my cousin said it’s gonna be the next btc. also, i use coinbase so im safe lol 🤡

  • Carol Wyss

    I love how you broke this down. So many people get scared during dips and sell low, then buy back high. You’re right-emotions are the real enemy. I started using a simple checklist: 1) Is this BTC or ETH? 2) Did I buy during fear? 3) Is it on cold storage? If yes, I sleep like a baby. You’re not alone in this journey.

  • Student Teacher

    Wait, so if I bought Solana at $150 and it dropped to $10, does that mean I failed at HODLing or just failed at due diligence? Asking for a friend… who is me.

  • Ninad Mulay

    In India, we call this 'chai and chill' investing. You sip your masala chai, watch the chart go red, and say 'bhaiya, yeh toh normal hai'. My uncle lost his savings on Dogecoin, but I stuck with BTC and ETH. Now he calls me 'Crypto Pandit'. 🙏☕

  • Mike Calwell

    hodl is just buy and hope. why make it sound so deep? i bought btc at 50k, it went to 70k, i sold half. now it's at 65k and i'm like 'meh'.

  • Jay Davies

    The assertion that 68% of institutional investors use HODL as their primary strategy is misleading. Fidelity’s 2024 survey actually defines 'HODL' as 'long-term buy-and-hold', which is not unique to crypto. Furthermore, the MVRV Z-Score threshold of -3.5 lacks peer-reviewed validation. This post reads like a marketing pamphlet dressed as analysis.

  • Grace Craig

    One must question the ontological integrity of the term 'HODL'-a linguistic aberration born of typographical error, now canonized as a financial doctrine. The very notion of emotional discipline as a metric for investment success is, frankly, an anthropological curiosity. One does not invest in virtue; one invests in entropy-resistant value.

  • Ryan Hansen

    I’ve been thinking about this a lot lately. The real problem isn’t the market-it’s the feedback loops we create. We check our portfolios every 10 minutes, get anxious, sell, then see it rebound and feel stupid. Then we buy back in, then panic again. It’s a loop. And the only way out is to stop looking. I set up alerts for 20% moves and check once a month. I’ve never been happier with my investments. Honestly, the market doesn’t care if you’re watching. It just moves.

  • Derayne Stegall

    HODLING IS LIVING 🚀🔥 I don’t check my portfolio, I check my vibes. If I wake up and feel rich, I’m rich. If I feel like crying? I just say ‘it’s just crypto’ and go eat tacos. 1000x or nothing, baby! 🌮💎

  • Astor Digital

    My dad asked me last week if crypto is like Bitcoin roulette. I told him: 'Nah, it’s more like planting a tree. You don’t dig it up every week to see if it’s growing. You water it, you wait, you trust the soil.' He got it. Now he’s got a Ledger and a garden. We both sleep better.

  • Aayansh Singh

    You’re all delusional. Bitcoin is a bubble fueled by idiots with credit cards. The 2017 rally was a Ponzi. The 2021 rally was meme-driven nonsense. And now you’re quoting Glassnode like it’s scripture? The only thing HODLing proves is that you’re emotionally immature and financially reckless. You’re not investors-you’re gamblers with a mantra.

  • Rebecca Amy

    eh idk. i read this and i’m like… whatever. i just bought solana because it’s cheap. maybe i’ll sell when it’s 2x. maybe i won’t. who cares?

  • Darren Jones

    One thing I’d add: never underestimate the power of journaling. Write down why you bought each asset. Write down your exit plan. When the market crashes, pull out that note. It’ll remind you that you’re not reacting-you’re executing. Also, use a hardware wallet. Seriously. I lost a friend to a phishing scam because he used MetaMask on his phone. Don’t be that person.

  • Kathleen Bauer

    this helped me so much!! i used to check my portfolio 10x a day 😅 now i just set a reminder every 3 months. i even made a little chart on my fridge: 'BTC - HODL', 'ETH - HODL', 'SHIB - sold lol'. i feel so much calmer. thanks for the reminder to chill!

  • Carol Rice

    I’m calling it now: Smart HODL is the future. Staking ETH and earning 3-5% while you sleep? That’s not passive-it’s POWERFUL. I doubled down on my BTC/ETH split, moved everything to Ledger, and turned on auto-compound staking. My portfolio is growing even when I’m binge-watching Netflix. This isn’t gambling-it’s financial sovereignty. 🚀✨

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